Four-by-Four

Mucinex®
Tagline: "Mucinex in. Mucus Out."


The Challenge
Conveying each product in its own unique way, characterizing its benefit and form while delivering a clear message to the consumer.


What We Did
Print
Packaging
POP
Digital
TV
Web
Animation
 
What We Achieved
Created all touch points of advertising from concept to completion driving the brand from 20 million to almost a 500 million dollars. Built a solid brand on a 360 platform that delivered a relatable message to consumers.
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